KING OF THE HILL
Three Days in NYC with Iouri Podladtchikov
Leaving behind a blizzard of paparazzi mobs and requests from eager sponsors in Zurich, Iouri “I-Pod” Podladtchikov came to spend a few days in our fair city. Having upset Shaun White as the Gold Medalist for the men’s snowboarding halfpipe in Sochi, I-Pod was able to glide through the streets of Manhattan with pristine anonymity.
This luxury may not last too long for the 25-year-old Russian-born Swiss Citizen. With a contagious enthusiasm for life, interests well beyond snowboarding, and a rapidly expanding network – I-Pod will clearly not be resting on his laurels. “The few people that have this much success in sport,” says I-Pod’s coach Marco Bruni, “will succeed no matter what else they decide to do.”
His days in New York were chock full of interviews, meetings and photo shoots – all while enjoying the city with close friends. “New York is exhausting in the best way possible,” says I-Pod, “If you really want to create something, you need to know what’s out there – and New York is the place to do that.”
I-Pod can rarely be seen without a hand on one of his Leica cameras. Upon returning to Switzerland, he will be shooting his first fashion editorial for a major magazine. When asked his favorite photographic subject is, he answers with a combination of Russian severity and Swiss precision: “Feminine beauty.”
Each night ran late and involved a spontaneous celebration of one kind or another, culminating with a party in I-Pod’s honor in Milk Studios’ exclusive Jam Room. For this I-Pod was adamant about flying his best friends, DJ Ruben Cassiano, and Marcelo Oliveira over to celebrate alongside him.
I-Pod’s Sochi victory followed the successful landing of his “YOLO” flip. Throughout the week, they pondered what his next big trick should be called, eventually arriving upon the “MILF: Maybe I Live Forever.”
The party was a jovial mixture of iconic figures from the interconnected worlds of surfing, skateboarding and snowboarding. The big surprise of the evening came when Shaun White, fresh from an appearance on the Tonight Show and trailing a pair of golden balloons reading “F” and “U” crashed the party with a broad grin. At this point, the celebration began in earnest, and it became clear that everyone in the room was indeed family.
Three Days in NYC with Iouri Podladtchikov
Leaving behind a blizzard of paparazzi mobs and requests from eager sponsors in Zurich, Iouri “I-Pod” Podladtchikov came to spend a few days in our fair city. Having upset Shaun White as the Gold Medalist for the men’s snowboarding halfpipe in Sochi, I-Pod was able to glide through the streets of Manhattan with pristine anonymity.
This luxury may not last too long for the 25-year-old Russian-born Swiss Citizen. With a contagious enthusiasm for life, interests well beyond snowboarding, and a rapidly expanding network – I-Pod will clearly not be resting on his laurels. “The few people that have this much success in sport,” says I-Pod’s coach Marco Bruni, “will succeed no matter what else they decide to do.”
His days in New York were chock full of interviews, meetings and photo shoots – all while enjoying the city with close friends. “New York is exhausting in the best way possible,” says I-Pod, “If you really want to create something, you need to know what’s out there – and New York is the place to do that.”
I-Pod can rarely be seen without a hand on one of his Leica cameras. Upon returning to Switzerland, he will be shooting his first fashion editorial for a major magazine. When asked his favorite photographic subject is, he answers with a combination of Russian severity and Swiss precision: “Feminine beauty.”
Each night ran late and involved a spontaneous celebration of one kind or another, culminating with a party in I-Pod’s honor in Milk Studios’ exclusive Jam Room. For this I-Pod was adamant about flying his best friends, DJ Ruben Cassiano, and Marcelo Oliveira over to celebrate alongside him.
I-Pod’s Sochi victory followed the successful landing of his “YOLO” flip. Throughout the week, they pondered what his next big trick should be called, eventually arriving upon the “MILF: Maybe I Live Forever.”
The party was a jovial mixture of iconic figures from the interconnected worlds of surfing, skateboarding and snowboarding. The big surprise of the evening came when Shaun White, fresh from an appearance on the Tonight Show and trailing a pair of golden balloons reading “F” and “U” crashed the party with a broad grin. At this point, the celebration began in earnest, and it became clear that everyone in the room was indeed family.